WIBO Academy


Description
Founded in 1966 in Harlem, the Workshop in Business Opportunities (WIBO) is a private non-profit organization that is committed to assisting men and women with the drive to become successful entrepreneurs. Our mission is to enable small business owners and budding entrepreneurs from under-served communities to obtain financial success by starting, operating, and building successful businesses that develop economic power, provide jobs, and improve communities.

Our flagship program is the WIBO 16-Week Workshop, “How to Build a Growing Profitable Business.” Upon completion of the Workshop, WIBO Alumni have access to additional resources, including business coaching, mentoring, webinars, networking, and other business support services. Since 1966, we have trained nearly 18,000 entrepreneurs who have created over 34,000 jobs.

We thank all the generous foundations, corporations, and individual donors that support the WIBO mission and the amazing volunteers who make this great opportunity possible.
Together, we are changing lives and making a difference.

Content
  • About WIBO
  • About WIBO.pdf
  • WIBO Orientation
  • WIBO Orientation.pdf
  • Unit 1 Case Study 1 Introduction.mp3
  • Assignment: Orientation
  • Unit 1 Market Research
  • Unit 1 Market Research.pdf
  • Unit 1 Case Study Market Research.mp3
  • Unit 1 Market Research Planning Sheet.pdf
  • Assignment: Unit 1 Planning Sheet
  • Pre Assessment
  • Unit 2 Identifying Your Target Market- The Message
  • Unit 2 Identifying Your Target Market- The Message.pdf
  • 02 Case Target Market.mp3 Identifying Your Target Audience
  • Unit 2 Identifying Your Target Market- The Message Planning Sheet.pdf
  • Assignment: Unit 2 Planning Sheet
  • Unit 3 Promoting Your Business Marketing CampaignSection 5
  • WIBO Unit 3 Promoting Your Business Marketing Campaign.pdf
  • Unit 3 Case Study Marketing.mp3
  • Unit 3 Case Study Marketing_Answers.mp3
  • Unit 3 Promoting Your Business Marketing Campaign Planning Sheet.pdf
  • Assignment: Unit 3 Planning Sheet
  • Unit 4 Searching for Customers- Prospecting Planning Sheet
  • WIBO Unit 4 Searching for Customers- Prospecting.pdf
  • Unit 4 Case Study Prospecting.mp3
  • Unit 4 Case Study Searching for Customers- Prospecting_Answers.mp3
  • WIBO Unit 4 Searching for Customers- Prospecting Planning Sheet.pdf
  • Assignment: Unit 4 Planning Sheet
  • Unit 5 Helping People Buy- Sales
  • Unit 5 Helping People Buy- Sales.pdf
  • Unit 5 Case Study Helping People Buy- Sales.mp3
  • Unit 5 Case Study Helping People Buy- Sales Answers.mp3
  • Unit 5 Helping People Buy- Sales Planning Sheet.pdf
  • Assignment: Unit 5 Planning Sheet
  • Unit 6 Making A Profit- Pricing Strategy
  • Unit 6 Making A Profit- Pricing Strategy.pdf
  • Unit 6 Making A Profit- Pricing Strategy Planning Sheet.pdf
  • Unit 6 Making A Profit Case Study
  • Assignment: Unit 6 Planning Sheet
  • Unit 6 Price Comparison Chart spreadsheet
  • Unit 7 MAKING A PROFIT- COSTS
  • Unit 7 Making a Profit- Costs.pdf
  • Unit 7 Making a Profit- Costs Planning Sheet.pdf
  • Unit 7 Costs Case Study
  • Assignment: Unit 7 Planning Sheet
  • Unit 7 Breakeven Spreadsheet
  • Unit 8 Making a Profit- Financial Decision Making
  • Unit 8 Making a Profit- Financial Decision Making.pdf
  • Unit 8 Financial Decision Making Case Study
  • Unit 8 Making a Profit- Financial Decision Making Planning Sheet.pdf
  • Assignment: Unit 8 Planning Sheet
  • Unit 8 Cost Profit Planning spreadsheet
  • Unit 8 Cost Profit Planning Alternatives A&B spreadsheet
  • Unit 9 Financing Business Growth- Return On Investment Planning Sheet
  • Unit 9 Financing Business Growth- Rerturn On Investment.pdf
  • Unit 9 Financing Business Growth- Return On Investment Planning Sheet.pdf
  • 09 Case.mp3
  • Assignment: Unit 9 Planning Sheet
  • Unit 10 Financing Your Business Growth- Cashflow Projections
  • Unit 10 Financing Your Business Growth- Cashflow Projections.pdf
  • Unit 10 Case Study Financing Growth Track 1.mp3
  • Unit 10 Financing Your Business Growth- Cashflow Projections Plann[...].pdf
  • Assignment: Unit 10 Planning Sheet
  • Unit 11 Using Other People's Money- Credit and Financing
  • Unit 11 Using Other People's Money- Credit and Financing.pdf
  • Unit 11 Using Other People's Money- Credit and Financing Plan[...].pdf
  • 11 Case Study Credit and Financing.mp3
  • Assignment: Unit 11 Planning Sheet
  • Unit 12 Investing People- Human Resources
  • Unit 12 Investing People- Human Resources.pdf
  • Unit 12 Case Study Investing People- Human Resources.mp3
  • Unit 12 Case Study Investing People- Human Resources_Answers.mp3
  • Unit 12 Investing People- Human Resources Planning Sheet.pdf
  • Assignment: Unit 12 Planning Sheet
  • Unit 13 Your Business Presentation
  • Unit 13 Your Business Presentation.pdf
  • Unit 13 Your Business Presentation Planning Sheet.pdf
  • Assignment: Unit 13 Planning Sheet
  • Unit 14 Controlling Finances Record keeping and Taxes
  • Unit 14 Controlling Finances Record keeping and Taxes.pdf
  • Unit 14 Case Study Bookkeeping.mp3
  • Unit 14 Controlling Finances Record keeping and Taxes Planning Sheet.pdf
  • Assignment: Unit 14 Planning Sheet
  • Unit 15 Assuring Lasting Success Ethics and Law
  • Unit 15 Assuring Lasting Success Ethics and Law.pdf
  • Unit 15 Case Study Assuring Lasting Success Ethics and Law.mp3
  • Unit 15 Assuring Lasting Success Ethics and Law Planning Sheet.pdf
  • Assignment: Unit 15 Planning Sheet
  • Unit 16 Ensuring Economic Independence Personal Finance
  • Unit 16 Ensuring Economic Independence Personal Finance.pdf
  • Unit 16 Personal Finance Case Study
  • Unit 16 Ensuring Economic Independence Personal Finance Planning Sheet.pdf
  • Assignment: Unit 16 Planning Sheet
  • WIBO Fall 2023 Cohort Post Assessment
  • WIBO Appendices
  • WIBO Appendices.pdf
  • WIBO Toolbox
  • Mike B’s New Business Self Assessment
Completion rules
  • All units must be completed